Word making the rounds in industry circles is that HOTv recently made a massive play to acquire exclusive streaming rights to the United Toughness Alliance (UTA) tape library, along with future live shows. According to sources, the offer was substantial—said to be in the tens of millions of dollars per year.

Despite the lucrative number attached, insiders report that the UTA turned down the deal.

One key reason? Sources claim the UTA is still owed revenue from its previous relationship with HOTv, dating back to the last time UTA programming aired on the platform. That alleged outstanding debt appears to have left a sour taste, making leadership hesitant to strike another agreement under the current circumstances.

For now, the UTA seems committed to exploring other distribution options. While no alternative platforms have been confirmed, those close to the situation suggest that UTA officials are seeking a deal that not only pays well, but also protects the long-term value of their content.

Whether HOTv sweetens the pot or another player enters the conversation remains to be seen. What’s clear is that UTA’s tape library—packed with years of classic content, legendary matches, and iconic moments—remains a highly coveted asset in the streaming wars.